At first, we created a new logo and visual identity that conveys their position as innovators and pioneers in the digital fashion industry. We have chosen a colour palette that signifies experimentation and growth. The idea is to have a flat 2D version of the logo which can be applied to merchandise wearables, and a 3D version which can be used for applications in the virtual worlds.

We worked closely with the client to design a website that takes the user on a journey in the world Beyond. Each section highlights Beyond’s work in a different way. From Cases which is where the previous items are displayed, all the way to the Drops where the newest items are showcased.

With the new website, Beyond has released its new Drops collections for Winter 2022, each Drop contains multiple items displayed in a seamless grid. Beyond is reshaping the future of digital experiences with a strong focus on Virtual Fashion & Luxury Retail, Metaverse Fashion, Augmented Reality and Web3 technologies.