Empowering the digital
user through design
Empowering the digital
user through design
We helped to evolve Tikki, an established and easily recognised brand, as they enter the business-to-business market.
The saviour of bill-splitting everywhere, Tikkie is a Dutch app from ABN AMRO which allows users to conveniently send payment requests using WhatsApp or text messages. Since its launch, its customer base has risen to over 7 million users, and although it is an initiative from ABN AMRO, clients of all Dutch banks can use Tikkie totally free of charge.
We've been working with Tikki since 2017, creating an identity and digital experience to mark the launch of their B2B services for small and large businesses across The Netherlands, and in 2021 ABN AMRO approached us to refresh the brand identity.
An analog system for a digital world
With the number of users visiting Tikkie’s website every day our main challenge was how to keep the usability and speed of the website while keeping the fun and playful elements of the Tikkie brand.
In response, we adapted Tikkie’s existing brand language to work online more effectively, creating a wider digital colour palette and a series of playful animations to act as tutorials for the product's functionality, further amplifying the brand's playful side.
Speaking the language of the fans
Along with a refreshed palette, we also added playful elements such as colourful scribbles to give the brand a facelift while retaining the fun stuff. Given the size of Tikkie’s website we also approached the art direction from a different angle than we usually would, building a component-based system. This allowed us to ensure everything was editable for the Tikkie team and made it easy for them to create new pages for upcoming campaigns with their partners.
This work, done with and for our friends, aspires to leave Tikkie well-prepared to meet the opportunities of the future, while still remaining connected to their remarkable past.
We regularly work with Tikkie to adapt the design and development of the brand as they continue to grow and learn.