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Massively Interactive

Entertainment

BRAND STRATEGY

BRANDING

DIGITAL DESIGN

MOTION DESIGN

Live site

Have you ever wanted to influence what happens to a character while watching your favourite show?

Genvid Entertainment offers something truly new and unique in the world of entertainment - a mix of content streaming and video gaming combined where you can influence the outcome for the characters, worlds, and stories you love.

Genvid approached us in 2021 to create a new brand for them, including a new website where their fans and community can find out the latest scoops on current and upcoming MILEs (Massively Interactive Live Events).

THE GENVID LOGOMARK IS AS ADAPTABLE AS A MILE ITSELF

Infinite and directional strokes visualise the massive interactive and collaborative inputs that Genvid's technology facilitates.

Inputs culminating, joining, and merging together to create a single, recognisable, and unique form that is fitting for a brand as unique as Genvid.

Sweeping open, the logo mark develops further, giving the viewer a peek through the door before revealing the new worlds within, and a glimpse of what awaits. By proudly framing exciting stories and a new kind of powerful interaction, the Genvid logomark is as adaptable as a MILE itself, offering an epic home for the history-making narratives within.

Within Genvid’s ‘G’, we worked hard to visualise the key feelings of fluidity, flexibility, motion, and initiation, removing anything that made it feel static or still. By highlighting these through the ‘G’ we were able to highlight Genvid’s power as a facilitator.

As a brand, Genvid is always moving and challenging; bringing together communities, stories, and technology. This icon allows Genvid to proudly show that they don’t sit still and that their audiences should always expect more from them.

Genvid is always moving and challenging; bringing together communities, stories, and technology. This icon allows Genvid to proudly show that they don’t sit still - and that audiences can continue to expect more and more.

the aftercare

A massive thanks to the Genvid team for the great collaboration. We continue to work with the Genvid team to evolve the platform and brand, and new MILEs check back for updates.

next case

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