Death to Stock (DTS) approached us for an updated and modernised user flow that better highlighted the quality of their photography and video, and their different way of generating content. By taking a percentage of their profits and reinvesting it into the creative industry, DTS generates a steady stream of unique, high-quality imagery that goes against what we expect of stock photography.

With our approach to the new UX/UI designs, we focused on highlighting not only the different photo packs, but also the photographers behind them. A core element of DTS’s business model is the artists they fund and work with, and we wanted to make sure that they were connected do their work wherever possible.

"One of the hardest things to find in a design agency is the ability to throw ideas out in fast succession and have them not only caught, but also embraced, filtered,  and distilled into gems that can actually be implemented into a design. Wonderland are experts at this. They are the perfect mix of strategy + execution, and fun. The holy trinity for us. "

One of the key issues DTS faced was giving their photo packs visibility without overloading the people using the platform with options and choice. To solve this, we used a minimalist design feature that allowed users to dive into the different packs at a high level and - if they saw something or a theme they connected with - then they could dive in more deeply. This could all be done from within the wider pack page, meaning users could examine the full library without being inundated by choice.